DANY is Polish distributor from the beauty industry that works in collaboration with the Latvian company Norden Cosmetics, a producer of natural cosmetics for SPAs. I worked on a variety of projects for them over the period of several years, including development of their website, product photoshoots, redesign of logo for DANY, product packagings, folders, advertising and more.
Developing a clear vision for the brand was the most difficult obstacle to overcome. With the exception of the company logo, Norden Cosmetics does not have any other kind of corporate identification. The product that is being offered comes in packaging that is not particularly appealing to the eye. The customer suggested that the brand should have a sensual feel. Both the website and the advertising have been crafted in a way that makes the cosmetics the primary focus.
Because of the Corona virus outbreak and the closure of SPAs, my client has chosen to begin selling items to individual customers. My job was to design natural-appearing packaging and conduct product a photoshoot of the new line of products. Following that, a brochure was created to offer the new product line to individual clients.
I designed a number of booklets and advertisements that were handed out to potential customers at industry events or published in newspapers. I also redesigned DANY's logo to enhance her brand as a distributor of cosmetics.
All of the projects contributed to an increase in sales growth on the polish market for both spas and individual customers, as well as a brand boost in social media.
